35 years. That’s how long I’ve been in the health and fitness business, and I thought I’d seen it all. But here we are in 2025 and I’m afraid the BS is more rampant than ever. I hope you’re being careful out there.
The ethics of the weight loss and fitness industry have fallen off a cliff. Every time I think the supplement industry can’t stoop lower, it does. This one takes the cake:
The other day, a friend posted an ad on my feed for “man boob pills.”
At first I thought it was a spoof. I replied jokingly. Then he sent me a link to the supplement company website.
I couldn’t believe it! It wasn’t a joke. It was a real product from a real (and scummy) company.
The ad said: “16 pounds of man boobs gone.”
Apparently, it’s a pill that supposedly not only burns fat, but specifically chest fat, and 16 pounds of it no less.
It’s easy for people to fall for this if they don’t understand exercise and nutrition science. You can’t spot reduce with exercise, and definitely not with a pill.
But the marketing was slick: they tied it to “hormones” and “detox,” knowing full well that most consumers are already primed to believe in those buzzwords.
And if that’s not bad enough, their other product targets vulnerable men too – it’s a testosterone (T) booster. Another scam.
Here’s the thing. There are a couple of herbal ingredients (like Fenugreek and Ashwaganda) that can slightly raise T levels.
But the reality is, the increase is tiny (around 10% to 15%), so there’s no clinical significance – no meaningful boost in muscle gain, well-being, or libido.
Yet this company advertises things like:
- “313% increase in T levels in 10 hours”
- “212% more weight loss”
- “138% more strength”
Where do these statistics come from? I’ll tell you: From thin air. Made up. Lies. Marketing fairy tales.
There’s no science to back it up.
These con artists are using some of the most sophisticated advertising and psychological manipulation tactics available on Earth today.
And where’s the FTC or other regulatory or legal agencies? Probably trying, but it’s like playing Whac-a-mole against scammers.
The whole “T-booster” product category is a giant scam.
And this is the crazy (and sad) part:
In 2024, the testosterone supplement industry was worth $72.8 million. Forecast for 2030: $144.2 million. And that’s just over the counter, natural T supplements in the USA. Imagine worldwide.
Hundreds of millions of dollars a year are being sucked from the wallets of unsuspecting men, and it’s only getting worse.
Want to know one of the best, PROVEN ways to increase your testosterone naturally?
Lose weight through diet and exercise and healthy lifestyle change.
Here’s a real-world case study:
A man went to his doctor (who also happened to be a bodybuilder), and discovered that he had low T (measured at 268). No wonder he’d been feeling so lousy.
But no supplements were prescribed on that first visit, and no T replacement drugs.
Instead…
The doc’s prescription was:
- Lifting weights several times a week
- Diet changes including regular meal times
- More protein
- A little more healthy fat
- A lot more vegetables
- Better sleep hygiene (the patient had sleep apnea)
One month later he was 9 pounds lighter and feeling a lot better. His T re-tested at 390 – not high, but in the normal range. A 45% increase naturally in just one month. No pills. No drugs.
That’s one of the reasons why you have to be ultra-skeptical:
If someone starts eating, training, and sleeping better, maybe drops the booze too, and starts taking a T booster at the same time, it’s easy to give credit to the pill…
But almost all the real progress comes from the lifestyle change.
Regarding the diet changes, one more thing:
If you look at real science instead of ridiculous advertisements, when there actually are increases in T after supplementation, it’s almost always because the supplement fixed a nutrient deficiency…
People could try just fixing their crummy diets first.
The T-booster market has always been lucrative, but it’s also competitive. So now the scam companies are “innovating.” After T-boosters, they invented that new scam category: Man boob pills.
Double the lies, double the profits. Maybe that’s how they’re projecting to hit that $144 million number.
And if any women are still reading, yes, here’s the Triple Crown of supplement sleaze: There’s a “butt pill” scam too…
You can’t make this stuff up…
A quick Google search pulls up Brazilian butt boost, better booty, peach perfect booty builder, Glute gains pills, Booty magic butt enhancement pills, and butt gummies.
I should just start laughing, but seriously, we’re talking about hundreds of millions of dollars here.
Am I the only person who is outraged by this?
Some days, I wonder why I stay in this industry. Feels like I can’t make a dent.
I’d leave if I didn’t know I was helping at least a small group of good people who actually want the truth.
So I’m still here, and this won’t be my last rant.
If you’re sick of scams too, and you want a real community where truth still matters, then join us inside the Burn the Fat Inner Circle:
==>The support community for No-BS, All-Natural Body Transformation
Tom Venuto, Author of Burn the Fat Feed the Muscle
PS. Are you up to date on the Burn The Fat Trilogy of No-BS books?
Volume 1: The Classic Burn the Fat, Feed The Muscle Book
Volume 2: The Burn the Fat Guide To Meal Planning For Fat Loss
Volume 3: The Burn the Fat Guide To Meal Prep For Fat Loss
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