Your Brain Is A Jerk: 5 Cognitive Biases That Are Sabotaging Your Fat Loss Goals

2019-02-19T21:27:08-05:00By |Guest Blogs, Motivation & Mindset|

One of the curses of being human is that we are hard-wired for delusion.  The good news is that not only is it perfectly normal, but our misbeliefs are the very thing that have, in [...]

3500 Calories To Lose A Pound… Is This Calorie Deficit Formula All Wrong?

2022-07-06T09:24:37-04:00By |Science & Research, Weight Loss & Fat Loss|

Almost everybody has heard that there's 3500 calories in a pound of fat, so if you create a negative energy balance of 3500 calories in a week, you lose a pound of weight. Create [...]

If It Fits Your Macros (IIFYM): The Pop Tart Diet Revisited

2021-05-17T20:50:24-04:00By |Food & Nutrition, Weight Loss & Fat Loss|

IIFYM is an acronym for, "If it Fits Your Macros." "Macros" of course,  is shorthand for macronutrients - protein, carbohydrates and fats. What does this have to do with Pop Tarts?  Keep reading and you'll find out. 

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