The BMI Is BS: How The Weight Loss Industry Uses the Wrong Measuring Stick

2019-02-19T21:27:00-05:00By |Body Composition & Body Fat Testing|

Most people who are dieting and exercising judge their success on one number: body weight. If they lose body weight, they feel like they’re on track. If they gain body weight, they feel off track. [...]

Your Brain Is A Jerk: 5 Cognitive Biases That Are Sabotaging Your Fat Loss Goals

2019-02-19T21:27:08-05:00By |Guest Blogs, Motivation & Mindset|

One of the curses of being human is that we are hard-wired for delusion.  The good news is that not only is it perfectly normal, but our misbeliefs are the very thing that have, in [...]

3500 Calories To Lose A Pound… Is This Calorie Deficit Formula All Wrong?

2022-07-06T09:24:37-04:00By |Science & Research, Weight Loss & Fat Loss|

Almost everybody has heard that there's 3500 calories in a pound of fat, so if you create a negative energy balance of 3500 calories in a week, you lose a pound of weight. Create [...]

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